Hello! I'm Irina.

Thanks for stopping by! I blog here from time to time on content marketing and SEO. Feel free to connect with me to get a heads up when I post something new.

WORK

Since Nov 2016

@HubSpot, Dublin

SENIOR COMMUNITY & INFLUENCER RELATIONS MANAGER

As part of HubSpot’s marketing team, I'm responsible for the company’s off-site SEO strategy. My work is focussed on  the intersection between SEO (link building), content strategy and influencer marketing.  

2014-2016

@SEOmonitor, Bucharest

PRODUCT MARKETING MANAGER

My journey at SEO monitor had me "wearing a lot of hats": from inbound marketing to sales to product R&D. As one of the first members of the team, I was delighted to see the product grow from an idea to an award-winning tool used by many renowned agencies, around the world. I was delighted to be able to drive the initial marketing campaigns, build international brand awareness and help grow the team.   

2012-2014

@Upswing (ex-SEOmonitor Agency)

SALES & MARKETING MANAGER

My focus was to design and develop content marketing campaigns that aimed to drive brand trust and awareness. I was also responsible for managing the company's sales team and building SEO strategy proposals for the company’s major sales leads.

EDUCATION

2017-2018

Master's Degree

MSc Digital Marketing and Analytics

DIT - Dublin Institute of Technology

Courses were focused on Digital Metrics and Analytics (including Google Analytics, Google Data Studio, Google Optimize); Predictive Analytics; Digital Marketing Strategy; Consumer Research.

2012-2014

Bachelor's Degree

The Bucharest University of Economic Studies

I have a bachelor's degree in Marketing, Economic Studies.

(Graduated with 9,25 out of 10)

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